FeatureWhat it isWhy it matters
8 core objects
Contact, employee, lead, account, opportunity, case, and the
relationship
objects that connect them.
A relationship-centric CRM data model from day one — not a
legacy
schema with downstream consequences.
40 objects, ~200 fields
Every core object ships with supporting objects, 8 system
fields,
and roughly
200 predefined application fields across the model.
The fields real CRMs need already exist — you're extending, not
starting from
zero.
Custom fields, objects & object types
Add the custom fields, objects, and object types your company
needs
on top of
the core model.
Small teams keep it simple; larger teams make it as robust as
they
need.
States & lifecycles
Define states and lifecycles per object, with legal transitions
enforced.
An opportunity can't skip a stage or land somewhere it shouldn't
—
by
construction, not convention.
Contact_Role & Employee_Role
Dedicated relationship objects connecting people (contact,
employee)
to work
(lead, account, opportunity, case).
Relationships between people and work are modeled explicitly,
not
bolted on with
generic lookups.
Aspen Miner
Connect to your company's email and calendar systems to
automatically create, manage, and clean contacts in Aspen.
Sales teams should focus on closing deals, not managing their
contacts.
Workflows & Rust triggers
Simple logic is added definitionally, via workflows. Complex
logic
runs as
native triggers written in Rust.
You reach for code only when you actually need it.
Open data model
The full Aspen data model is published and available to
all.
Easy to view, easy to update, and easy to extend.